Having a presence on social media is an absolute must for any business, no matter how big or small. It gives you the chance to promote your company to a huge audience by sharing successes such as, new client wins, introducing new team members, sharing blogs and articles, promoting upcoming webinars, product launches or just general industry news.

Being consistent is key. Posting once a month won’t get you anywhere. But posting regularly with a mix of high-level content and images will serve you well.

Time is a big factor for many businesses not being visible on social media, so why not outsource it to someone who understands your tone of voice and fully gets which social media channels will work best for you. It’s amazing what a hashtag can do for your business!

Put simply, social media is a really effective way of profiling your business and attracting your ideal client, so use this communication tool to your advantage.